Avi Moyal
Founder & CEO
Founder of Simpa, inspired by firsthand experience managing severe food allergies with his son and a background in the dining industry.
LinkedInAbout Simpa
Food allergy safety software
for diners and restaurants
Simpa helps diners evaluate allergy fit before they choose where to eat. It also helps restaurants publish clearer allergen, ingredient, and preparation information online.
What Simpa Does
Simpa is built to make allergy-related dining decisions easier to understand and act on.
For Diners
Simpa helps people with food allergies and dietary restrictions review restaurants with better context before ordering.
For Restaurants
Simpa gives restaurants a clearer way to publish allergen, ingredient, and preparation information for potential customers.
Founder-Led
Simpa was founded by Avi, a father building from direct lived experience with severe food allergies at home.
What We Are Building
Allergy-Aware Profiles
Diners can manage allergy preferences and review restaurant fit before ordering.
Restaurant Safety Pages
Restaurants can publish allergen, ingredient, and preparation information in a clearer and more structured format.
Safety Intelligence
Simpa uses software and AI-assisted analysis to surface likely risks faster and improve decision-making.
How We Work
We are building a trust-sensitive product, so the product standards matter as much as the interface.
- 1
Safety First
We believe safety is non-negotiable. Every product decision is evaluated with this in mind.
- 2
Clear Communication
We aim to present allergy information in a way diners and restaurants can actually use.
- 3
Product-Led Execution
We focus on building repeatable software workflows, not one-off manual services.
Our Mission
To make allergy-aware dining easier to navigate by giving diners and restaurants better digital tools.
Better Decisions for Diners
Help people evaluate dining options with clearer information before they order.
Better Visibility for Restaurants
Help restaurants show the work they already do around allergy awareness and safety.
Scalable Digital Infrastructure
Build a software foundation that can grow across restaurants, regions, and partnerships.
Meet Our Team
Ofir David
Founding Engineer
Software engineer building the platform behind Simpa, with experience leading and developing mobile and backend systems end-to-end.
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